Want to promote your school or district’s brand? Try starting with those candidates who didn’t get hired by you!
Each year, especially in May, June, and July, schools and districts interview and hire educators. We’re talking about teachers, paraprofessionals, administrators and others. It is not uncommon for a school to have 10 or more open positions from one school year to the next. If that school interviews 5 people for each of those 10 positions, that’s 45 people who didn’t get the job. Check that. That’s 45 disappointed, possibly angry, frustrated, and salty people who didn’t get the job at your school. The question is, how do they feel about their experience with your selection process? I’m not talking about just the interview. I’m talking about the initial call they receive letting them know you’re interested in an interview, how they are greeted and taken care of during the time they are with you, the actual interview itself, who they meet while they are with you, and how you communicate with them following the interview.